Mameshiba is a merchandise franchise that you can find in Japan and also to the lesser amount in the rest of the world. I would say that Mameshiba is one the more well known characters in Japan. A mameshiba is a kind of bean dog character. The little bean has a face similar to a dog. Mame means bean in Japanese and shiba is a well known breed of dog in Japan. And the phrase mame shiba refers to a toy or puppy Shiba Inu.
Mameshiba first became popular via interstitial program that where broadcast on TV over Japan instead of adverts. Each advert would run for about 30 seconds or so and would be animated and would always have an interesting fact to share with its audience.
That advert also become very popular on YouTube with most of them being subtitled into English. After Mameshiba became so popular more and more products were being produced in Japan and being sold as small plush toys in the US via the store Hot Topic. I think that’s where I bought my first one.
In Japan there are lots of products that have been made in connection with the Mameshiba franchise. Lots of plushies in every size possible. I’ve also seen key rings, chopsticks, books, stationary and more. To date four books have been made by Viz Media that are produced in English. In a later post I will show you them and give a brief review about each one.
There have also been what I guess you could say are spin offs of Mameshiba. You have Baby-Shiba which is a series of the baby shiba, Babyshiba Fruits and Kyary Pamyu Pamyu also has her own Mameshiba characters, the main one is being called Mameshipamyupamyus and both have appeared in TV adverts together.
One of the most popular Mameshiba is called Edamame. He is the green bean dog and his interesting fact is that “the inside of a kangaroo pouch is supposedly really stinky”. That I bet you didnt know, but you know now.
I would say that Mameshiba is definitely one of my most favourite Japanese character that I always return home with.