Hanami (flowers viewing, 花見) is a very special time of the year in Japan, where everyone goes out to their local parks to celebrate the blossoming of the flowers, also known as cherry blossoming. We have posted about hanami before, click here to read.
Hanami big Business
Hanami is soon to start in Japan, and a lot of the Japanese companies are taking the chance now to drum up some extra trade around this time of the year. You can find lots of different food products that will only be available around the time of hanami. McDondals is one of those companies to take the opportunity to sell some food that is specially made for this special time.
McDondals is selling a hanami inspired burger, the “Sakura Teritama” burger. What makes this so hanami is the cherry-blossom-colored bun and the sakura daikon radish mayo on a pork patty with ginger teriyaki sauce, an egg, and lettuce. There is also a Sakura Cherry Mac float which looks very tasty too. YouTuber Sharla (Sharla In Japan) tried the burger and the float together with fellow YouTuber Mira (kanadajin3). Watch the video below:
Kitkat is another company that always has a special limited edition sakura green tea product, which is available around the time of hanami. Fanta has also had a hanami themed drink around the beginning of spring. I’ve also seen on the KFC Japan website some specials just for this time of the year.
Apple is using hanami in their app store to advertise different apps that are available to download. Some that are very much to do with hanami and some are more indirect, like Pizza Hut, which could be something a lot of people would need to order the pizza for their party in the park, or maybe not.
Here in Sweden we will be celebrating hanami around the end of april. Here the Japanese society will have one day of celebration in the middle of the city, this year 2014, on April 26. There are a lot of other countries celebrating hanami, so check Google to see what’s going on in your the part of your country.