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It seems to be common practice in Japan for companies that advertise to have some sort of mascot. Its an easy way for someone to remember the company. Like the dog from the Softbank adverts for example, he has become one of the most popular adverts used in Japanese media today.

Softbank Adverts

The adverts are based around the White family, where the dog, Otousan, is the father. The rest of his family are humans, including his wife and his two grown up kids. Yes, the dog has a human wife, weird right?

Otousan the dog’s name is Kaikun. The dog, who is a white shiba, seems be a lot of the time in a bit of a grumpy mood. but he seems to have a good eye for mobile communications, which is good since he is advertising for one the biggest mobile communication companies in Japan – Softbank.

Watch the adverts online

The adverts have also become very popular across the Internet, with sites like YouTube having most of the Japanese adverts from Softbank uploaded. But what makes this even better is that the person or persons that have uploaded some of the adverts to YouTube has taken the time to put in the English translation, which is great if you don’t understand Japanese. Some of the subtitled ones have for some reason disappeared, but if you are ok without subtitles they’re still great fun to watch even if you dont understand what theyre saying.


The adverts features some well known American movie stars, like Tommy Lee Jones and Quentin Tarantino.

Products with Kaikun

Kaikun has used his fame to sell someproducts. There’s been beer made with the dogs face on the bottle, and he has his own series of books, where you get to follow Kaikun during a whole day and you see what he gets up to. There will be a review of the bokk coming soon.

Softbank also sells a lot of products with the dog on – from mobile cases to bikes to speakers shaped like a dog and so on. Check out the link below to see whats available at the moment.

The softbank campain sites with different Otousan products:

You can see a video of the talking dog outside Softbank’s store in Ginza:

Posted on by Paul in Mascots, Media Leave a comment