Japan National Tourism Organization
JNTO in Europe has just started it’s largest ever promotional campaign for inbound tourism from Europe, as a part of the visit Japan project. The tourism organization based in London has launched a site showcasing what Japan has to offer in “tradition and “innovation”. The JNTO will be promoting Japan in 15 different European countries, including the UK, France, Germany, Italy, Spain, Sweden and more via several media platforms. The campaign showcases Japan through the eyes of Europeans with an interactive site, with it’s main feature being a video that was made by filmmaker Vincent Urban from Germany. Vincent Urban has also made the video “In Japan 2015”, which to date has been viewed on Vincent’s Vimeo channel over 2.2 million times. Check our previous post on his video and other great filmed in Japan by clicking here: http://www.whysojapan.com/videos-filmed-japan/
Where tradition meets the future
The film was shot in 45 different locations in Tokyo, Kyoto, Kumano and Ise – from the modern to the traditional and beyond. The video takes you on a whirlwind journey through the modern sites of arcade centres, Tokyo Skytree and the National Museum of Emerging Science and Innovation in Tokyo, to the beautiful picturesque scenes of the the Great Buddha of Nara and the unbelievable Sagano Bamboo Forest Road in Kyoto, just to name a few. After watching the interactive video on the site you can click back to all the different parts of the video and read more information about the certain location in the film. I found this to be a great feature, because I’ve now been able to discover more parts of Japan that I want to visit.
The second section to the site is an interview part with people from Europe have been asked questions about Japan and their experiences. The site is available in five different European languages (English, German, French, Italian and Spanish).
I found the whole site to be beautiful. A great read, I loved the interactive video, and even the background music that is played while on the site is lovely. I think that this will be just the start as we look forward to the 2020 Olympics, where Japan is going become more and more in demand.
Visit the site here: http://visitjapan-europe.jnto.go.jp/en/