will.I.Am – #thatPower
#thatPower is a single from Will.I.Am’s 3rd album #willpower which was released in April 2013. The song was written by Will.I.Am, DJ Ammo (who has worked on other tracks with Will.I.Am and Black Eyed Peas, a group Will.I.A. is a member of) and Justin Bieber. The track features Justin Bieber who sings. The track was first released on YouTube the 15th of March 2013 with the iTunes release a couple of days later on the 18th of March. It had it’s first radio play in the UK on Capital FM the 15th of March. The track made it quite high up in both the UK week chart and the US Billborad, with UK ending up at 2 and the US at 17th place. The music video to #thatPower was first released on the 19th April 2013.
The Music Video
The music video to #thatPower was filmed in Japan. It features Will.I.Am and a hologram of Justin Bieber dancing in different locations across Tokyo. The locations being more of an architectural standing. Some locations I did recognize and some I had no idea about. The video features the well known dance/music group World Order, which if you haven’t yet seen I suggest you check out one of their videos on YouTube. Some of the places that can be seen in #thatPower are Tokyu Plaza Omotesando, which is kind of a shopping centre that has a futuristic entrance with mirrors pointing everywhere, which gives you the effect of a kaleidoscope effect when going in. The shopping centre has a great rooftop café, which gives your nice sights over the city and it’s a really nice place to sit down for a while and relax. Another well known location in the video is the Eye of Shinjuku, a big art installation in the west exit of JR Shinjuku station. The Eye of Shinjuku has been there since 1969 and can be seen in the Beastie Boys – Intergalactic music video from 1989. Other places that can been seen in the video are the Tokyo Big Sight, a large convention centre in Tokyo and the Florian Claar’s “Fragment No.5″ which I had never seen before. It can found in Tokyo Midtown. There are a lot of very modern design buildings as backdrops in the video, which does not surprise me, really. Will.I.Am is a very creative person with an eye for something different and the locations that are featured in #thatPower are of the more modern architecture to what you might be used too seeing.
Official site http://will.i.am/