Kawaii! Japan’s Culture of Cute is an in-depth book about the history of Kawaii in Japan. The book describes how kawaii has grown and become more and more popular in Japan and gives you a guide to all things kawaii, from the past and all the way to the present day. If its kawaii, you most probably will find it in Kawaii! Japan’s Culture of Cute. The book is written by Manami Okazaki and Geoff Johnson and was first published 2013 and the book is printed in English with tons of high quality pictures.
Manami Okazaki is a freelance journalist and is author of several books, one of them of course being Kawaii! Japan’s Culture of Cute. Other books that she has released are Kokeshi, From Tohoku with Love, Tattoo in Japan, Japanese Buddhism, Kicks Japan and her new book Toy Tokyo, which is to be released in May of 2014. She has freelanced for the Japan times, CNN Traveler, Time Out, and other publications across the world. Her freelanced works often focus on Japanese traditional culture, pop culture, food and style. Check out the video at the bottom of this post, where Manami talks about the book.
Geoff Johnson is an Australian guy who has based in Tokyo since 1989 and works as a professional photographer. Geoff Johnson photos have been published all over the world. His photos normally portray Japan in one way or another. He is the photographer for this book. Geoff has been published in travel magazines and newspapers all over the world, like Harpar’s Bazaar Japan, Esquire Japan, the Sunday Travel in the UK and New York Times. He has also worked on adverting for Adidas and Apple in the past.
About the book
Kawaii! Japan’s Culture of Cute takes you on a detailed trip through the world of kawaii, sharing with you a lot of the kawaii history. The book starts off with talking about the roots of kawaii, showing some pictures of what was concidered kawaii then. The book then goes into what kawaii exactly is and what makes something kawaii. The book continues on to show rich pictures of different as aspects of kawaii.
The book goes in to great detail to describe and show kawaii in its very many and different forms, like the clothes that are conceded to hold a Kawaii feeling (conomi, lolita, gothic lolita, Harajuku fashion and of course cosplay too).
The book also focuses on the characters of Kawaii. Its got many pages dedicated to the characters and the companies behind them. Like San-X for example. Theyre the company behind Rilakumma, Sentimental Circus and more – and when we say more, we mean more. It is said that San-X has created over 800 different characters over its time. In the book we can also find pages on Glommy Bear, Swimmer, Hello Kitty and more.
Other aspects in the book focuses on is food. Yes, even food can have a kawaii theme to it. The book has some great photos of the typical bento boxes and it goes into the maid culture in Japan too. The book also goes into the more elegant side of kawaii with showing art work from John Hathway, Chikuwaemil and Yosuke Ueno.
The book has a great and cute map over the area of Harajuku in Tokyo, where you can find almost anything that is connected to Kawaii. One of the shops that is dedicated to to Kawaii and is featured in the book is 6% DOKIDOKI, a great little shop to visit if youre in Harajuku and you like kawaii.
The book seems to cover everything that is kawaii. There are lots of things in the book that I never would have though would have anything to do with kawaii. I found the book to be a great read. It has lots of very colourful photos from the first page to the last, and I found it to be the right mixture of text too. So even if your a person that does not like to read much you will still find this book great by just browsing all the photos in it.
I think the best way to describe this book in one word would just be it’s very “kawaii”. This 226 paged book is well worth a buy if you love all thing kawaii.
Our book was bought from Bookdepository.com for around £15. The book is also available on other sites, like Amazon.