Our first experience with Don Quijote (ドン・キホーテ) was the Kabuki-cho Shinjuku store in Tokyo. It was stocked with goods, floor after floor. On our first trip to Tokyo we must have gone into that particle store almost everyday and we would check out one floor at a time. We found that it was best to visit the shop when it was not so busy, because the shop could get really crowed at certain times of the day. We soon learned that the best times were early in the morning, around 10am, or late at night after 10pm. Even better was after 12 at night, because the store is open 24/7, which is great. In the store you get to listen to the store’s own theme tune, playing on a loop, called “Miracle Shopping” (ミラクルショッピング?) sung by Maimi Tanaka, who was a store employe.
There are a few other Don Quijote stores that you can visit in Tokyo. One night, while we were walking around in Shinjuku, we found this other Don Quijote. It was late at night, like 12:30am I think, and we just saw loads of neon light and the Don Quijote penguin mascot Donpen. We followed the bright lights to what we decided to call Donki World, just because of the size of this place. It was really big! It was all on one floor, but spread across different buildings, and the best thing was that it was open 24/7 too.
Other Don Quijote stores we have seen or been in: There’s one in Ikebukuro, close to the station. There’s one in Akihabara, which has its own theatre, where the idol group AK48 play daily. We also found a store in Roppongi, which has a half pipe theme ride on the roof. The ride has never been used though, because of complaining neighbours. There is another store with a ride, and its in Osaka. It has a ferris wheel stuck to the outside of the store, which I would love to try sometime. There are a lot more stores to check out, not just in Tokyo, but all over Japan. The best place to check is the website for store listings: http://www.donki.com/index_en.php
What you can buy in store
I would like to say you can buy everything, because that’s what it seems like when you are browsing the stores hour after hour. But ok, maybe not everything, but almost. Some of the products we have seen are clothing (love buying Japanese Kigurumi in Don Quijote!), everything and anything for mobile phones, cases, batteries, selfiesticks – you name it. There are also lots of cosmetics and beauty products, lots of electrical products – from toasters to instax mini camera (including cheap film for them), and more. The food section is always a great place to look through. Last time we were in the store we bought loads of the Poppin Kitchen DIY sweet boxes at a great price. I could go on and on about all the products they have. We have taken some photos just to show how huge the product range is, which can be seen below.
About Don Quijote
Japanese love to shop and one of the biggest and best discount stores you can find throughout Japan, with its 160 stores, is Don Quijote. The stores are also known as Donki, which is a shortening of the company’s name. Don Quijote started off in the 80’s under the name Just Co. with its first retail store opening in Tokyo. Just Co then changed from retail over to wholesale after a couple years of business. The company’s first Don Quijote named store opened in Tokyo 1989, and it was also then the company changed back to focusing on retail again, with the company changing it’s corporate name from Just Co to Don Quijote Co., Ltd in 1998. Don Quijte also operates three stores in Hawaii.