Rilakkuma by San-X
Rilakkuma is a bear that is made by the Japanese company San-X. He first was produced in 2003 by them. The name Rilakkuma is a combination of two Japanese words, the first part being relax and the second part being bear. Rilakkuma is said to be one of the most popular characters in Japan, while listing 5th in a survey of the character databank in Japan.
Rilakkuma first appeared in picture books called Rilakkuma Seikatsu that are produced by the San-X company but are now just as popular as the plush cuddly toys are. Rilakkuma is the most popular character by San- and there are many different products made with Rilakkuma, from hovers to food and clothes and book and video games, but the most popular are the plush toys that widly available over Japan. All the toy shops that Ive visited in Japan always have a little section of the shop dedicated to Rilakkuma. There are also several Rilakkuma stores across Japan that mainly sell all things Rilakkuma, but you will also find some of San-X other popular characters available. At the end of this post you will find some addresses to some of the Rilakkuma stores in the greater Tokyo area and some in-store photos that we took on one of our trips.